Q4-How did you use new media technologies in the construction and research, planning and evaluation stages?

We used many different forms of technology that was all used to help with our overall outcome, for our shooting we used a HD camera and SD card which was able to get our best footage on and really worked well with the detail in our performance footage. The SD card was so that we wouldn’t lose any of our work and held all the shots that we wanted, this also made it easier for us to transfer it onto the computers. 

The MAC computers was very good to have compared to a normal standard computer due to the fact of the speed making it easy to reach deadlines and was able to use Final Cut Express with good efficiency, Final Cut was also another technology that we used to turn our footage onto the final product that we wanted. We was able to use edits such as split screens, colour correction, blurred edges to create a dream effect to the narrative, fades in and outs and layering of footage. This was able to give use the effect that we wanted to make the music video look as professional as we could. 

Another apple devices that we was using is the iphone this was so that me and my partner Emma could contact one another to arrange meetings and when we was going to film and edit also with send each other pictures that we need to upload onto blogs. This really made it easier to be organised. 

Blogger was a website that we could update all our information onto which kept us up to date with where we was in the project and showed our clear stages of our project, we used tabs to make it easy to navigate around and i have themed my wall to relate to the artist, we have shown all the research that has linked well with our music video and how we have promoted the artist and single making it easier to see the process we have gone through. 

YouTube was used through our research and uploading our final piece by having the video’s on our blog we was able to show clearly our analysis of different music videos that we have analysed. Being able to place our final out come on our blogs showed the overall result making all the research and planning show where it has all came together. 

For our ancillary task we was able to you a software called Photoshop which we was able to used to manipulate photos to create and cd cover and poster, we used effects such as layering, colour balance, text warp and a camera to take our own pictures of our singer who was lip syncing in our video. This showed a admirable cover and poster that linked well with the video which we was able to tell from our audience feedback they liked the use of our colour scheme.

Overall the technology that was supplied to us and the technology that we decided to use ourselves gave us a ending result that we wanted and hit the criteria’s that we wanted it to hit also aiming well at our target audience.